In the upcoming Galaxy S8, users will find an extra button on the left side of the phone, just below the volume controls. Pressing it will activate Bixby, Samsung's new voice assistant. Once activated, Bixby will help you navigate what's arguably the most sophisticated piece of technology you own — the smartphone in your hand. If Samsung gets its wish, though, Bixby will eventually do much more than just help you order Lyfts or set up complex calendar appointments. The long-term vision is for Bixby to act as a kind of uber-interface for all of Samsung's products: TVs, wearables, washing machines, even remote controls. Samsung designed Bixby with a specific goal in mind, one that veers away from its fellow voice assistants — Apple's Siri, Amazon's Alexa, Microsoft's Cortana and the Google Assistant. Those platforms were generally built to help users quickly perform common tasks ("Remind me to buy milk") and perform search queries ("What's ...
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